Grounded Grit Natural Lifestyle Brand Identity
Grounded Grit is a natural lifestyle brand inspired by simplicity, authenticity, and an appreciation for the handmade. I developed a warm, earthy visual identity that feels organic and approachable while maintaining a polished, contemporary presence.
The full project extended beyond the core identity shown here and included logo variations, typography and color systems, custom brand elements, patterns and textures, packaging concepts, social media assets, and supporting print and digital collateral. Each element was developed as part of a flexible visual system designed to create a consistent, recognizable experience across the brand.
Shown: Core brand identity. Additional applications and supporting assets were developed as part of the complete brand system.
Tiny Trails Children’s Lifestyle Brand Identity
Tiny Trails is a nature-inspired children’s lifestyle brand created to celebrate curiosity, exploration, and connection with the outdoors. I developed a playful, approachable visual identity that feels imaginative enough for children while remaining warm and elevated for parents.
The project included logo development and variations, color and typography systems, custom illustrations and icons, patterns, brand messaging, and supporting print and digital applications. Natural textures, hand-drawn elements, and an earthy color palette work together to create a flexible brand system that feels adventurous, welcoming, and distinctly Tiny Trails.
Shown: A selection of the core identity and brand applications developed as part of the complete visual system.
Brian’s
Skate Shop Branding
Brian’s is an independent skate shop with a bold, energetic identity inspired by skate culture and the personality of the shop itself. I developed the brand to be recognizable and flexible, creating a visual system that could carry consistently across the shop’s many different touchpoints.
The branding process included logo development, typography, color palette, custom graphic elements, patterns, website design, signage, print and digital marketing materials, and social media graphics. I extended the identity into merchandise as well, developing T-shirt graphics and custom skateboard deck designs that allowed the brand to become part of the products themselves. Throughout the process, I focused on creating a cohesive look that could evolve across everything from a website or promotional piece to apparel and skateboards without losing its personality.
Shown: Website header showcasing the brand’s signature pattern and visual identity.